With the Help of the Right Strategic Advisor, A Book Can Be Your Ultimate Marketing Tool

Whether you are a corporate officer, run a non-profit, own a business, are a professional or a retailer, writing a quality business book can bring you visibility, astounding opportunities and great wealth like nothing else. And with the help of the right strategic development expertise, you can join that elite group of executives whose book has forever changed their professional life.

However, not every executive author can say their book brought them much in the way of results.

Done right, a book will:
• Attract — 24 hours a day, 7 days a week — new clients who are clamoring to meet, work with and buy from you,
• Create a big impression that gets you noticed, respected, admired and remembered,
• Open doors that you never imagined,
• Bring you more income, impact and influence per dollar invested than any other marketing tactic you’ve ever tried.

But done wrong — without a publishing consultant who knows how to make your book both leverage and contribute big-time to your business — it will be a huge waste of your time and energy. Just ask the thousands of executives who have written business books but never got the returns they’d hoped for.

Think about it. Your book is the ideal vehicle for conveying your point of view, your success, vital information for your audience and the differentiating essence of your business and how you serve clients. Chances are you can easily write a book (or several!) with knowledge you already have.

And with the help of our list of 400 types of business-boosting books to get you focused and started — over 130 of which require much less writing time than the typical business book — you can easily jump on the fast-track.

But you need more than just getting organized, focused and committed to turning your knowledge into a quality book that achieves your goals. And you need more than the typical book coach or publishing expert whose world is about getting bookstore shelf space, book reviews and media interviews.

An executive author requires the strategic advice of a broad business expert — who has also been a leader and business builder like you — to turn your book into something you can take to the bank and that will catapult you and your business to the next level. Someone who is also an experienced CEO advisor and coach — as well as a successful executive author who knows firsthand how to create game-changing synergy between your business and your book. Someone like me.

So what are the big-picture results you can hope for from that synergy?

• More income from the new people who know about you.
• More sales leads and prospects — therefore more clients — due to your broader reach and accessibility.
• More prospects become clients as a result of your fame.
• Less time negotiating because of your stature in the industry.
• Prospects become clients faster thanks to your heightened credibility.
• Many prospects are pre-sold to hire you — often without considering others, checking references or asking for a formal proposal.
• Clients buy more and refer colleagues more often as they see your continued visibility.
• You can charge higher fees because you’re perceived to be at the top of your field.
• Develop additional income streams or another book.
• Reinvent yourself or start a new career.
• Educate or inform your market about something important.
• Reach, influence and help more people than you ever could otherwise.
• Collect both helpful and satisfying feedback from your audience that you’d never hear without a book’s ability to start the dialogue and make you more accessible and easier to contact.
• Gain prestige, status, confidence and pride from your success and popularity.
• Make more of a difference than you ever dreamed.

More specifically, we’re talking about your being instantly recognized as a go-to expert and leading authority, with the accompanying credibility and trust that bring people in droves to your door. You’ll be perceived to be at the top of your field — head and shoulders above your competition — and you and your business will be better known and understood than anyone else in your market.

And whether you’re accelerating your current business or launching a new one through your book, you’ll receive invitations and opportunities that will amaze you — free PR online, in print and on radio and TV; speaking and teaching opportunities; chances to run meetings and chair important committees, to write articles, columns, blogs — maybe even another book — that you get paid for.

Plus many new, high-caliber and high-status relationships as well as partnering, endorsement and joint venture opportunities, perhaps an unexpected job offer or appointment to a key post — or invitations from the country’s top leaders and elected officials. In addition, you’ll be able to make your book the launch pad or centerpiece of numerous new products, programs, services and revenue streams — some that can generate passive income while you’re doing other things. These are the kinds of book-driven results you can anticipate with the right kind of strategic advice!

Don’t delay! Time is of the essence.

Why is a book so important to start NOW? Well … leaders everywhere expect books to be as common and necessary for business and non-profit executives in the future as websites and business cards are today. My mission is to help you capitalize on this hot new marketing trend before it becomes so common that its benefit is diluted.

Once your competitors have a book — or your target market is awash in books on related subjects — the power of yours to impress, to differentiate you and to catapult you above the competition will disappear. That reality makes a book one of those high-powered marketing strategies you won’t be able to postpone for very long if you’re looking for big results from your investment.

So what’s the next step?

You might want to read about the remarkable results my first book brought, including over $2 million in consulting fees within a few years.

Or check out how I can help you, too, accomplish big results with a book.

Then contact me … and let’s talk about the book and business results that can be in your future!