Author Archives: ExecutiveAuthors

How Executives Differ From Other Authors

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Yes, executives and professionals are massively different from other authors, and their publishing consultant needs to be an expert about those differences. Executives’ opportunities are so often larger than life, and they have much less of their own time to put into the project. Plus the options they can create and leverage go way beyond […]


How a Cover Positions Your Book to Sell

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You’ve no doubt figured out by now that I use this blog to introduce you to some of the smartest people in our industry. Susan Kendrick is one of those, and I especially like this October 17, 2007 post about the text for your back cover. I hope it helps you next time you’re writing […]


The Entrepreneurial Author

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Have you seen David Hancock’s view of an Entrepreneurial Author? He’s written a terrific book on the topic and posted this summary of his ideas as a Google knol. What Does It Mean To Be An Entrepreneurial Author? An Entrepreneurial Author is an author who knows that they will make the most money from what […]


A Modest Proposal for Publishers and Authors

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Jonathan Fields posted this on his insightful blog in September 2010. I thought it was so great that I had to share it with you. He is one of the most astute thinkers in our industry. Read more of his ideas. The publishing world is in mass-flux. I don’t know where it’ll end up. Nobody […]


Wall Street Journal Story About Executive Authors

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The Success That Entrepreneurs and Professionals Have With a Book of Their Own. Did you see the December 30, 2010 Wall Street Journal story about the success some entrepreneurs and professionals have had with a book relating to their business? Good stuff, though it gave the impression that a book takes a lot of writing […]