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Many first-time authors think they don’t have to worry about marketing their book until it’s about to hit the market, but nothing could be further from the truth. Executive authors in the know realize their real opportunity to begin marketing occurs before their book is even written. All you need is a working title, and […]

Have you seen the new survey report by Hinge Marketing: Visible Experts – How High Visibility Expertise Helps Professionals, Their Firms, and Their Clients? It’s definitely worth getting (it’s free) from the library of Hinge’s website. It details: • Why over 1,000 clients surveyed prefer to hire visible experts, and the practical benefits that doing […]

By now, you’ve probably heard the buzz in marketing circles about the hot new trend for business owners, coaches, professionals, experts and executives — creating a book to describe and differentiate your expertise and business, open doors to new relationships and opportunities and generate significant business growth. As with most large and complex projects, getting […]

Yes, executives and professionals are massively different from other authors, and their publishing consultant needs to be an expert about those differences. Executives’ opportunities are so often larger than life, and they have much less of their own time to put into the project. Plus the options they can create and leverage go way beyond […]

You’ve no doubt figured out by now that I use this blog to introduce you to some of the smartest people in our industry. Susan Kendrick is one of those, and I especially like this October 17, 2007 post about the text for your back cover. I hope it helps you next time you’re writing […]

Have you seen David Hancock’s view of an Entrepreneurial Author? He’s written a terrific book on the topic and posted this summary of his ideas as a Google knol. What Does It Mean To Be An Entrepreneurial Author? An Entrepreneurial Author is an author who knows that they will make the most money from what […]

Jonathan Fields posted this on his insightful blog in September 2010. I thought it was so great that I had to share it with you. He is one of the most astute thinkers in our industry. Read more of his ideas. The publishing world is in mass-flux. I don’t know where it’ll end up. Nobody […]

The Success That Entrepreneurs and Professionals Have With a Book of Their Own. Did you see the December 30, 2010 Wall Street Journal story about the success some entrepreneurs and professionals have had with a book relating to their business? Good stuff, though it gave the impression that a book takes a lot of writing […]