An Expert Strategic Planner and Guide for the Decisions and Tasks That Will Create Big Results
Whether you’re working on your first book or your next one, just starting it or have it finished and in hand, my background as a broad business expert and business builder means I can make your book the source of big new opportunities for your business. Most other publishing experts don’t know what overall strategies will accomplish that — much less what to tweak in either your book or your business to make that happen. Plus as both a straight-talking CEO advisor and successful executive author since the 1980s, I can better prepare you for the ups and downs of the publishing process than most.
That process can indeed be daunting, with lots of complex and high-stakes options. But with the right guide pointing the way and helping you develop the right strategies and make the right informed decisions, it can be a total game-changer — taking you and your business to the next level and beyond.
Naturally, we start with a strategic plan. Just as your business has a PR plan, a marketing plan and a business plan built around your goals, you need a strategic book creation, distribution and marketing plan.
So, we start by identifying your goals about the business results you want from your book. Those goals determine which decisions and tasks will be important as well as which strategies and tactics to choose, and if we don’t define your goals first, time and dollars will almost certainly be wasted — and essential elements are likely to be overlooked. The result could be zero return on your investment.
Big picture, we then define your target audiences, available resources and timeline. And then we use the results of all those decisions to determine your book’s ideal content, form and distribution — plus how to create the dramatic results you’re looking for. Most important, we look at what has to be modified in your business — and how — before any serious results can be generated by your book (this is another area most book coaches and publishing consultants don’t know much about).
My Number One job is as the strategic consultant, planner, project manager and coach for making your book and its success happen.
That means I strategize, create and supervise the overall plan for creating the right kind of book that will impress your target market, distributing it in ways that will generate the results you seek and marketing it effectively to the audiences who will put your business into high gear.
No matter where you are in the process and what you need, it all starts with contacting me.