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    The publishing world is in mass-flux.

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    For generations, big publishing houses have played a huge role in:

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    What they offered, you couldn’t easily get anywhere else.

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    There were just too many people and steps between the pocketbook and the pen.

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    • Freaking out certain publishers,
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    It’s now entirely possible for anyone, with a bit of legwork and a modest budget, to find and pay for top-quality editing, packaging, printing and even many aspects of traditional marketing. Tom Brady College Jerseys And, with social media and blogging, it’s becoming far easier to build direct relationships with and sell direct to your readers. asics gel pulse 8 męskie

    And, that’s gutted a big chunk of the publishers’ value proposition.

    What’s left is their:

    • Position as gatekeepers to brick and mortar distribution
    • Better access to and validation for mainstream media
    • Willingness to do at least some of the work most authors hate doing, and
    • Stamp of approval that still matters in certain other revenue paths, like conference speaking.

    So, why did I say this hasn’t changed much for most authors today?

    For the handful of authors who foresaw the potential of digital tribe-building tools to create a direct connection with their readers years ago, the world has become a publishing playground.

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    Authors with the ability to digitally engage massive nodes of raving fans get to live the tribal author dream today.

    They get to choose whether to stay within the traditional publishing system and command tremendous advances and control over the publishing process, because of the power they wield, or walk away, do it on their own and likely earn just as much, if not substantially more in less time. NIKE FLYKNIT LUNAR3 Jordan Reed Redskins Jerseys buy bns gold Canotte New Orleans Pelicans But, herein lies the rub. Maglie NBA new balance 1300 acquisto

    While the dawn of a new era for tribe-building, digitally-savvy, engagement-loving, marketing-oriented authors is truly here, truth is …

    Most authors haven’t done and don’t want to do what’s necessary to leverage this new dawn.

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    How can this be?

    Because, what Seth, Tim, Paulo and a fractional share of digitally-prescient authors are experiencing right now is still years off, hundreds of thousands of digital fans away and a ton of work for your average author, aspiring author or even social media content creator. Charlotte Hornets Air Jordan 4 Cement

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    But, for your average author who’s not yet entered the realm of the digerati, many aspects of traditional publishing not only still matter, but are preferable.

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    Not because of where the industry is now … but where it’s headed.

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    There is a growing awareness that the authors they’ve helped build into giant-sellers now have the ability to reach past them and connect with audiences directly. Nike Air Max 2016 Heren zwart Saint Louis Billikens Many still don’t, because of the time and effort needed.

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    Put another way … how do we stay in the middle, when authors have the tools to go direct?

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    But, that’ll mean no longer viewing the ebook format or the digital evolution, itself, as the enemy.

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    Most authors still want you in the mix IF you can port direct-access to readers into your digital value proposition.

    So, how can publishers reinsert themselves into the divide between authors and readers in the digital realm?

    Instead of looking only for authors with substantial digital platforms, look for mindblowing writers and digital-connectors and build your own massive tribes.

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    If one author can do this working a few hours a week without spending a dime on advertising or marketing, what do you think you might be able to pull off?

    Then, once you’ve built a tightly-niched, engaged digital tribes, turn around and sign authors who can create not only killer content for these tribes, but killer multi-faceted content-driven experiences. Start with books, both digital and paper, then expand the content to create and offer blended mixed-media experiences that tantalize those tribes. Derek Wolfe Broncos Jersey nike air max pas cher air max 2017 heren Cheap Nike Shoes UK Maglie Seattle Sonics The ones you, as a publisher, now have direct access to. Goedkoop Nike Air Max 2016

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    More than 75,000 people view a SimpleTruths.com video (each upselling a book) every day.

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    Rather than retrench behind battle lines drawn around a dying paradigm, maybe it’s time to look forward and figure out how to facilitate and leverage the inevitable, rather than rail against the clouds for raining yet again.

    Sit down at a table, better yet, take a walk in the woods and figure out how you can collaborate.

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    It’s hard to add value on a level that translates to impact when you’re working from a scarcity mentality.

    So, what about the authors?

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    Neither side HAS to build a digital tribe to succeed.

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