Have you seen David Hancock’s view of an Entrepreneurial Author? He’s written a terrific book on the topic and posted this summary of his ideas as a Google knol. new balance 577 damskie New Balance 446 męskie tn requin noir et bleu Nike Free Rn Flyknit Donna
What Does It Mean To Be An Entrepreneurial Author?
An Entrepreneurial Author is an author who knows that they will make the most money from what their book does for them — not from the royalties from that book.
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An Entrepreneurial Author understands that a book is a powerful lead generation tool that can help grow their customer and prospect databases — customers or prospects who may go on to become life-long customers. Marcus Mariota Oregon Jerseys nike homme Goedkoop Nike Air Max 2016 They see their book as one of the tools for the top of their marketing funnel.
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Examples could be a reading of the same book to create an audio CD product, a home-study course based on the principles of the book, or a workbook to compliment the content of the book.
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An Entrepreneurial Author is prepared to write their book in a manner that provides benefits to both their readers and to themselves. baskets noires Asics Lyte Jogger Their book is a tool for earning profit, and Entrepreneurial Authors recognize this and enjoy the benefits of the profit their book brings. Air Jordan 5 (V) For some Entrepreneurial Authors, publishing a book will make them more money with their current 9 to 5 job, by way of possible promotions, outside opportunities, or newfound credibility.
The marketing funnel.
Understanding the marketing funnel is one of the most basic, yet most important, lessons in marketing. nike air max 2015 indonesia nike air max thea donna New Balance 1600 damskie New Balance 247 mujer New Balance 1500 mujer scarpe nike air max Air Jordan 4 Donna The entire premise of the marketing funnel is the idea of the 80/20 rule, also known as Pareto’s law. Womens Air Jordan 5 Nike Air Max 2017 Heren groen Nike Air Max 2017 Dames wit Teddy Bridgewater – Louisville Jerseys The 80/20 rule simply states that 80% of your results will be generated by only 20% of your activities. solde adidas chaussures Said another way, 80% of your revenue/income will come from 20% of your clients. Kobe 11 Scarpe Elite Now imagine there is a funnel, or inverted triangle. Nike Air Max 2016 Heren grijs Chaussures Asics Femme Nick Marshall – Auburn Tigers Jerseys Air Jordan 5 Retro tn requin pas cher At the top of the funnel you have many customer or prospects who have bought a small-ticket product from you, or perhaps have merely requested information about your company or products. LeGarrette Blount ULTRA BOOST Uncaged Jered Weaver Baseball Jersey nike tn pas cher At the bottom of the funnel you would find fewer customers or clients, but those who resulted in a greater percentage of profits for your business. Russell Wilson – Wisconsin Jerseys
In order to find those “whale” customers, you must start by finding many “minnow” customers. Auburn Tigers Nike Air Max 2016 Dames blauw As some of your customers get to know you better, like what you do, and trust you, they’re likely to purchase more from you and will naturally migrate down the funnel and become higher paying clients. nike air max thea donna adidas scarpe 2017 nike air max 2016 zwart Cheap Nike Shoes UK Those who continue through your marketing funnel can also be developed into lifelong customers. ZX 750 shirt-tshirt Lifelong, evangelistic customers are a business’ greatest source of revenue and profits. Baskets Under Armour ray ban femme pas cher Your job is to find out what your customers, or target market, want, and to deliver it to them. Adidas Baratas You can even have your target market decide your book’s content for you.
Daniel Steel learned how to do this and became a huge success. Nike Roshe Run Heren She knew how to deliver what women wanted to read, though she didn’t know a comma from a colon. New Balance 009 hombre In Women’s Day, June, 1990, Steel said, “I am never lonely when I write. Womens Nike Air Huarache Missouri Tigers Jerseys
Nike Air Max 2017 Heren groen new balance 420 homme bleu bordeaux You concoct dream men because there are no men in your life.” Action Exercise: Think about just one additional product or service that you could offer your clientele that you’re not currently offering.
nike femme pegasus It could be a big ticket item (over $1,000) or a small ticket item (under $1,000). Simply think of a new product or service that you’re not yet offering and write it down. Womens Air Jordan 8 Here is a perfect example … 100 people buy a copy of your book 25 go online to claim the free bonus that you offer in your book 10 purchase a $97 audio recording from you 3 purchase a $397 home-study course 1 person hires you for consulting at $1,000/hour or attends your $5,000 seminar.
But, it’s not just about dollars and cents.
Entrepreneurial Authors do more than read books and attend seminars about achievement to success.
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Their actions are oriented to hitting those targets, instead of growing for the sake of growth alone. Nike Air Max 2016 Heren grijs nike blazer uomo colori They’re wary of becoming large, and do not equate hugeness with excellence.
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Because they know life is unfair, problems arise, to err is human, and the cool shall inherit the Earth, they manage to take obstacles in stride, keeping their perspective and their sense of humor.
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An Entrepreneurial Author understands their clients.
An Entrepreneurial Author is by their very definition, a good marketer. air max pas cher Maglie Oklahoma City Thunder nike tn requin pas cher hogan scarpes A good marketer understands their client base — as well as the target market. asics gel lyte 5 mujer negras adidas neo uomo nike trainers sale nike air max 1 ultra moire femme Considering all aspects of your ideal customer or target client may not be necessary at this time. NIKE AIR ZOOM PEGASUS 34 adidas neo hombre However, it’s a good idea for you to get a feel for whom you will be writing your book. Nike Air Max Goedkoop Asics Gel Lyte 5 męskie
The more closely you can understand and associate with your ideal customer from your target market, the more impact your book, or any other material you create, will have. Fjällräven Kånken No.2 Maglie Seattle Sonics goedkoop schoenen adidas I believe in providing value to the greatest number of people possible. Mac Jones Jersey That’s where the idea for our publishing model came from. Fjallraven Kanken Mini Braxton Miller College Jerseys We desired to serve more authors and more business people than traditional publishers did. Maglie Basket Denard Robinson – Michigan Wolverines Most people know that even getting an audience with a traditional publisher — let alone if you get picked up by one — can be a trying experience. Our goal was different. Canotte nba swingman Our goal has always been to see publishing from the point of view of our clients — those people whose businesses, lives, and careers would be positively impacted by writing and having a published book. New Balance 574 homme New Balance 998 męskie
In this same way, put yourself in the shoes of those you wish to serve. What’s going on in their minds? What are their fears and concerns? What are they hopeful about? What do they look forward to? When you answer these questions, you’ll begin to develop a clearer vision for what your book will be about and what your content should include. AIR PEGASUS 92-16 Action Exercise: Write down the answers to the following questions: Who would you like to write your book for? i.e., Who do you think should be reading it, or would benefit from reading your book? What information, knowledge, skills, or experiences would you like to share with this group of people you desire to serve? After putting yourself in this person’s shoes, what comes to mind? What are the concerns and aspirations they have? What are some of the ways that you can help alleviate their fears and concerns? What are some of the ways that you can help inspire or advance their goals and dreams?
Now, what are the bottom-line advantages of becoming an Entrepreneurial Author?
· You will earn more money in your present job or career · You will become the acclaimed expert in your field · You will gain celebrity status · You will become the go-to expert in your market · You will have access to new speaking platforms · You will reach customers that you never reached before · You will expand your sphere of influence
Consider some of the most successful people that you know. nike air max pas cher New Balance 247 mujer What do many of them have in common? Many very successful people in society today either became famous and successful, in part, because of the book(s) they had written, or otherwise had written about their success after-the-fact. asics gt soldes
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When I wrote my first book, I became the go-to expert in my local community as a mortgage banker. Nike Air Max 2017 Goedkoop Nike Free Run +2 Why? Simply because I was the only person who had written a book and had it published.
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You will have a lead generation tool that will help you make more sales in your business. ray ban pas cher Your book will help you create other products and services to sell to your growing customer database. Adidas ZX Flux Heren Adidas ZX Flux Heren If you don’t have a customer list, then your book will help you create one. Scarpe Air Jordan 13 Zapatillas ZX 700 sac fjallraven kanken
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Your clients will entrust you with their business because they’ll see you as “the one that wrote the book on it.” Your business will expand. South Florida Bulls
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What book is in you?
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When speaking with that person, if a topic is brought up in the conversation that they enjoy, how lively and animated does his or her conversation become? What topic brings out your animated side? You probably never thought of your passion as something that could turn into a book. Believe me, it can! I’ve seen books that have turned into best-sellers that are written on ordinary, everyday topics. Adidas Nmd Pk Runner For instance, Suze Orman is one of the leading experts on money and investing. Yadier Molina Jersey Fjallraven Kanken Pas Cher Her latest book, Women & Money, is targeted specifically to teaching women how to take control of their financial future. new balance 373 prix Guess what? It was an instant New York Times best-seller. Oklahoma Sooners adidas y3 pas cher new balance 373 classic nike air jordan 13 mujer Why? Aren’t there plenty of books on the market that teach finances to the masses? Sure! But in this book, Suze took something as simple as finances and targeted the female gender, and in doing so created an overnight success.
What do you do that is targeted for a specific market? Do you know who your target market would be? If you haven’t already done so, take a few minutes and complete the Action Exercise above. Air Jordan 13 Uomo
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You might be pleasantly surprised about what you know that you hadn’t really thought of before now. Remember, just because you know a lot about a topic doesn’t mean that everyone else has the same knowledge.