Have you seen David Hancock’s view of an Entrepreneurial Author? He’s written a terrific book on the topic and posted this summary of his ideas as a Google knol. timberland homme new balance 577 damskie New Balance 446 męskie tn requin noir et bleu Nike Free Rn Flyknit Donna
What Does It Mean To Be An Entrepreneurial Author?
An Entrepreneurial Author is an author who knows that they will make the most money from what their book does for them — not from the royalties from that book. https://www.mu2legendzen.com/mu-legend-zen
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An Entrepreneurial Author understands that a book is a powerful lead generation tool that can help grow their customer and prospect databases — customers or prospects who may go on to become life-long customers. Marcus Mariota Oregon Jerseys nike homme Goedkoop Nike Air Max 2016 They see their book as one of the tools for the top of their marketing funnel.
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Examples could be a reading of the same book to create an audio CD product, a home-study course based on the principles of the book, or a workbook to compliment the content of the book.
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An Entrepreneurial Author is prepared to write their book in a manner that provides benefits to both their readers and to themselves. baskets noires Asics Lyte Jogger Their book is a tool for earning profit, and Entrepreneurial Authors recognize this and enjoy the benefits of the profit their book brings. Air Jordan 5 (V) For some Entrepreneurial Authors, publishing a book will make them more money with their current 9 to 5 job, by way of possible promotions, outside opportunities, or newfound credibility.
The marketing funnel.
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In order to find those “whale” customers, you must start by finding many “minnow” customers. Auburn Tigers Nike Air Max 2016 Dames blauw As some of your customers get to know you better, like what you do, and trust you, they’re likely to purchase more from you and will naturally migrate down the funnel and become higher paying clients. nike air max thea donna adidas scarpe 2017 nike air max 2016 zwart Cheap Nike Shoes UK Those who continue through your marketing funnel can also be developed into lifelong customers. ZX 750 shirt-tshirt Lifelong, evangelistic customers are a business’ greatest source of revenue and profits. Baskets Under Armour ray ban femme pas cher Your job is to find out what your customers, or target market, want, and to deliver it to them. nike air max 95 Adidas Baratas You can even have your target market decide your book’s content for you.
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Nike Air Max 2017 Heren groen new balance 420 homme bleu bordeaux You concoct dream men because there are no men in your life.” Action Exercise: Think about just one additional product or service that you could offer your clientele that you’re not currently offering.
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But, it’s not just about dollars and cents.
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An Entrepreneurial Author understands their clients.
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The more closely you can understand and associate with your ideal customer from your target market, the more impact your book, or any other material you create, will have. Fjällräven Kånken No.2 Maglie Seattle Sonics goedkoop schoenen adidas I believe in providing value to the greatest number of people possible. Mac Jones Jersey That’s where the idea for our publishing model came from. Fjallraven Kanken Mini Braxton Miller College Jerseys We desired to serve more authors and more business people than traditional publishers did. Maglie Basket Denard Robinson – Michigan Wolverines Most people know that even getting an audience with a traditional publisher — let alone if you get picked up by one — can be a trying experience. asics gel lyte 3 Our goal was different. Canotte nba swingman Our goal has always been to see publishing from the point of view of our clients — those people whose businesses, lives, and careers would be positively impacted by writing and having a published book. nike air max flyknit 2017 New Balance 574 homme New Balance 998 męskie
In this same way, put yourself in the shoes of those you wish to serve. What’s going on in their minds? What are their fears and concerns? What are they hopeful about? What do they look forward to? When you answer these questions, you’ll begin to develop a clearer vision for what your book will be about and what your content should include. AIR PEGASUS 92-16 Action Exercise: Write down the answers to the following questions: Who would you like to write your book for? i.e., Who do you think should be reading it, or would benefit from reading your book? What information, knowledge, skills, or experiences would you like to share with this group of people you desire to serve? After putting yourself in this person’s shoes, what comes to mind? What are the concerns and aspirations they have? What are some of the ways that you can help alleviate their fears and concerns? What are some of the ways that you can help inspire or advance their goals and dreams?
Now, what are the bottom-line advantages of becoming an Entrepreneurial Author?
· You will earn more money in your present job or career · You will become the acclaimed expert in your field · You will gain celebrity status · You will become the go-to expert in your market · You will have access to new speaking platforms · You will reach customers that you never reached before · You will expand your sphere of influence
Consider some of the most successful people that you know. nike air max pas cher New Balance 247 mujer What do many of them have in common? Many very successful people in society today either became famous and successful, in part, because of the book(s) they had written, or otherwise had written about their success after-the-fact. asics gt soldes
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What book is in you?
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When speaking with that person, if a topic is brought up in the conversation that they enjoy, how lively and animated does his or her conversation become? What topic brings out your animated side? You probably never thought of your passion as something that could turn into a book. Believe me, it can! I’ve seen books that have turned into best-sellers that are written on ordinary, everyday topics. Adidas Nmd Pk Runner For instance, Suze Orman is one of the leading experts on money and investing. Yadier Molina Jersey Fjallraven Kanken Pas Cher Her latest book, Women & Money, is targeted specifically to teaching women how to take control of their financial future. new balance 373 prix Guess what? It was an instant New York Times best-seller. Oklahoma Sooners adidas y3 pas cher new balance 373 classic nike air jordan 13 mujer Why? Aren’t there plenty of books on the market that teach finances to the masses? Sure! But in this book, Suze took something as simple as finances and targeted the female gender, and in doing so created an overnight success.
What do you do that is targeted for a specific market? Do you know who your target market would be? If you haven’t already done so, take a few minutes and complete the Action Exercise above. Air Jordan 13 Uomo
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