The Importance of a Business Book for Experts and Professionals

Posted on by Carol Abrahamson

Have you seen the survey report by Hinge Marketing about the importance of writing a business book: Visible Experts — How High Visibility Expertise Helps Professionals, Their Firms, and Their Clients? It’s definitely worth getting (it’s free) from the library of Hinge’s website.

It details

• Why over 1,000 clients surveyed prefer to hire visible experts. And the practical benefits that doing so brings to those buyers.

• How clients find these experts. Plus the marketing strategies that 130 experts in various fields use in order to get found.

• The value to your business’ growth of being a visible expert.

• What the fast-track experts have in common (those who took 5 years versus the typical 20 to reach the top level of expert fame).

Two findings most interested me

• Of two dozen marketing tools used by the experts, writing a book about their expertise was believed to have the greatest effect on their brand. Greater even than making speeches, having a website or blog.

• Writing a business book is one of the three things the fast-trackers had in common (along with focusing on a niche market and being an active educator via content marketing).

Eighty-five percent of those surveyed had written a book about their business.

More recently, Hinge released two updates that also cover the importance of creating a business book. (Both are free in their website’s library.):

• The Visible Expert — How To Create Industry Stars And Why Every Professional Services Firm Should Care.

• 2020’s The Visible Expert Study confirms the same trends, but with added updates. It covers the many paths, types and benefits of being a VE. And what it takes to become one.

Now you know why Hinge is my go-to resource about growing a professional service practice and building a brand centered on expertise. Good stuff!