Posted on

Are you toying with the idea of starting a book to grow your business, nonprofit, expertise or brand — but worried you don’t know where to start? Or have you already decided to go forward but wonder what the first 10 or 11 tasks should be? And the sequence they need to be in?

Make no mistake. Creating a quality book that’ll market and differentiate your business is no small feat.

If you move ahead on one, whether you work with a publisher or self-publish, it’s likely to become a demanding project for many months. But we’ve got something that’ll give you a leg up as you get started. We’ve divided the initial phase of starting a successful business-building book into bite-size pieces. Pieces many of our clients finish in several weekends. Or a few dozen hours spread over 4-6 weeks. (Not bad for a project that can so significantly propel your income to the next level and beyond!)

So from a distance of 30,000 feet, your book’s starting point, if you hope it’ll generate notable growth, is to make four strategic foundational decisions.

They will define the very essence of your book: why create it (aka your business and growth goals), your success measures, the audiences related to those goals and the content that matters to those audiences. (Or maybe instead, this process will reveal that writing a book isn’t your thing — which would be good to know before you go any further!)

Identify the realistic, strategic, measurable and prioritized business results you want from your book & how you’ll measure success.

 Prioritize and profile the target audiences related to your desired results.

Choose topics your top target audiences will appreciate learning — from you!!

 Decide the best topic-type combination to generate your goals.

These no doubt sound like BIG bite-size chunks. But our Spark Ultimate Book Start System of 18 steps — complete with free printable interactive PDF worksheets — will guide your making these decisions as the starting point of your business-building book.

You can see the 18 in detail — and also link to their worksheets — via our free workbook, 77 Book Types For Building Your Business & Brand, in the sidebar to the right. And highlights of the 18 are in the related posts below.

How else can we help you start a book to grow your business?

Our multi-award-winning, groundbreaking workbooks showcase hundreds of book types for you to review, be inspired by and choose from.

And our Getting Started on Your Business-Building Book consulting program provides individual help making these four strategic decisions.

Starting a book to grow a business will reward you many times over if done right.

Related Posts:

Write a Business Book to Grow Your Business — Initial Steps

Creating a Business Book That’s a Game-Changer — 11 Tasks

How To Start a Book for Your Business via 6 Steps About Your Why

Create a Business Book Only After Defining Audiences Related to Your Goals

Writing a Business Book That Ignites Growth Requires the Right Topic

Grow a Business with a Book that has the Right Topic-Type Combination

Our Books to Help Aspiring Executive Authors

Getting Started on Your Business-Building Book consulting program

© 2008 – 2023 Executive Authors. All rights reserved.