Carol Abrahamson joins us to reveal 21 free — and nearly free — pre-publication promotion strategies you can put into place in a weekend that only require the working title of your upcoming book. Pre-publicizing is so powerful because it often leads to new inquiries, invitations, prospects and clients finding their way to you — BEFORE your book is even started — as people recognize your expertise and the problems you solve through seeing your working title.
About Carol
Carol is a different kind of business-building book expert, mentor, strategic adviser and consultant in that, besides her years as a publishing industry insider, she has an NYU MBA and extensive business experience strategically advising top executives in hundreds of companies and dozens of industries.
Her broad knowledge about how a book can create remarkable growth in virtually any business is essential for executive authors to tap into. Whether an author is using a publisher or self-publishing, Carol’s work complements the work of virtually any book publishing team.
As one of the first executives anywhere to create a book for their business, Carol knows firsthand about the success a book can bring through the $2 million in consulting revenues, industry-leader status and 100 big-company clients her first book brought her one-person business. That was in 1987, and her spiral-bound “training manual” style book led to 8 more in 1989 — each an expanded version of a chapter in the first book — that sold for years in five English-speaking countries for $249.00 per copy. (The average buyer bought 3 of the 8, and many bought the whole set for their corporate library.) All of that was a bonus on top of the consulting revenues resulting from her $15K, $30K and $45K consulting programs bought by the CEOs she gave her first book away to.
Through her current company, Executive Authors, she now helps authors start a book that’s structured to deliver their SPECIFIC desired business results while also recommending additions and changes to their business that will maximize the book’s impact on it. Carol creates a powerful synergy between her clients’ books and businesses that often generates truly game-changing, LIFE-changing results.
She has written over 25 books about her expertise in three industries. And her newest workbook, Getting Started On Your Book: 666 Book Types For Building Your Business & Brand (The Ultimate System For Starting A Book That Will Create Big Business Results—Including 222 Types That Require Less Writing), is available as a printable interactive PDF. See it alongside her four other multi-award-winning, groundbreaking books that help executives start a successful business-building book at ExecutiveAuthors.com/books-for-authors. A free PDF describing 77 of the types — 26 of which require less original writing than the typical business book — as well as the 18 steps of her ground-breaking Spark Ultimate Book Start System is also available, in her website’s sidebar as an email list opt-in.
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