Books That Build a Business and Brand

Posted on

The kinds of results a book can generate and the types of books executives create to achieve those goals are virtually limitless. These examples of books that build a business and brand reflect only a few of the possibilities. But they should get you started thinking in concrete terms about your future book. Enhance your […]

Creating a Business Book That’s a Game-Changer — 11 Tasks

Posted on

By now, you’ve probably heard the buzz in marketing circles about the hot new trend for business owners, coaches, professionals, experts and executives — creating a business book to describe and differentiate your expertise or talent. And to open doors to new relationships and opportunities. Plus — and this is the ultimate prize for most […]

Starting a Business Book Begins with 4 Key Decisions

Posted on

Are you toying with the idea of starting a business book to market and differentiate your organization, expertise or brand — but worried you don’t know where to start? Or have you already decided to go forward but wonder what the first 10 or 11 tasks should be? And the sequence they need to be […]

Write a Business Book to Grow Your Business — Initial Steps

Posted on

We’ve created an ultimate system of 18 “getting started” steps to complete in order to write a business book that’ll kick your business into high gear. Through your eventual book, you can accomplish many varied goals. Thousands of executives create one to take their business to the next level. Others look to their book to […]

How To Start a Business Book via 6 Steps About Your Why

Posted on

The essential thing to know about how to start a business book is the importance of four foundational decisions you’ll need to make. They build on each other and need to be made in order. Without giving them careful thought, you won’t be able to accomplish your book-generated business growth goals. This post has highlights […]

Create a Business Book Only After Defining Audiences Related to Your Goals

Posted on

To be successful as you create a business book, you’ll first need to make four foundational decisions. They build on each other and need to be made in order. If you don’t give them careful thought, you won’t be able to accomplish your book-generated business growth goals. The first decision defines your book’s Why and […]

Writing a Business Book That Ignites Growth Requires the Right Topic

Posted on

Before you start writing a business book to build your business and brand, you’ll need to make four foundational decisions that will determine your book’s success. This post is about the third of those four — choosing potential book topics your top audiences will care about. If you don’t make these decisions thoughtfully, you won’t […]

Grow a Business via Your Book’s Right Topic-Type Combination

Posted on

You can grow a business — big-time! — through a book you create to market your expertise only if you choose the right topic-type combination. And exactly what IS that right combination? It’s the content that’s important to the audiences related to the growth goals you hope your book will generate. Our ultimate system for […]

Exactly What Is a Book Type?

Posted on

There are well over 1,000 types of books when you count both fiction and nonfiction. A book’s type affects how your topic appears. It’s a conceptual version of how a background color or painting style influences the overall look of a picture. The type determines a book’s tone and distinctive qualities. And it makes your […]

5 Successful Business Book Types For Growing Your Business

Posted on

Seeking successful types of business books? There are many hundreds of — perhaps 1,000(!) — successful business book types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting business growth. A type determines a book’s structural framework, […]

5 Successful Business Book “Structured Format” Types For Growing Your Business

Posted on

Seeking successful types of business books with a structured format? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over four dozen structured format types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence […]

5 Successful Business Book “Fun” Types For Growing Your Business

Posted on

Seeking successful types of fun business books? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over a dozen fun types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting business growth. […]

5 Successful Business Book “History” Types For Growing Your Business

Posted on

Seeking successful types of business books about something historical? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over a dozen history types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting […]

5 Successful Business Book Types About Something Problematic

Posted on

Seeking successful types of business books about something problematic? There are many hundreds of — perhaps 1,000(!) — successful business book types, including almost two dozen types about something problematic. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence […]

5 Successful Business Book “Compilation” Types For Growing Your Business

Posted on

Seeking successful types of business books that are compilations? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over two dozen compilation types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting […]

5 Successful Business Book “Varied Experiences” Types For Growing Your Business

Posted on

Seeking successful types of business books about varied experiences? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over a dozen varied experiences types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the […]

5 Successful Business Book Types About You For Growing Your Business

Posted on

Seeking successful types of business books about you? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over two dozen about you. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting business […]

5 Successful Business Book “Reference” Types For Growing Your Business

Posted on

Seeking successful types of reference business books? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over three dozen reference types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting business growth. […]

5 Successful Business Book “Guide” Types For Growing Your Business

Posted on

Seeking successful types of business books that are guides? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over four dozen guide types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting […]

5 Successful Business Book “How-To” Types For Growing Your Business

Posted on

Seeking successful types of how-to business books? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over 100 how-to types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting business growth. A […]

How to Promote a Business Book Before It’s Written – 22 Ways!

Posted on

Ever wonder when you should start collecting info about how to promote your business book? Many first-time authors think they don’t have to worry about marketing their book until it’s about to hit the market. But nothing could be further from the truth. Executive authors in-the-know realize their real opportunity to begin marketing occurs before […]

The Importance of a Book for Experts and Professionals

Posted on

Have you seen the survey report by Hinge Marketing about the importance of writing a book: Visible Experts — How High Visibility Expertise Helps Professionals, Their Firms, and Their Clients? It’s definitely worth getting (it’s free) from the library of Hinge’s website. It details • Why over 1,000 clients surveyed prefer to hire visible experts. […]

Multiple Income Streams 1

Posted on

Multiple Income Streams 2

Posted on

PPP Actual Profile 1

Posted on

PPP Actual Profile 2

Posted on