The Big 4: The Essential Strategic Decisions & Worksheets For Your Business-Building Book
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Ready to start a book to build your business, nonprofit, career or brand?
If you’re like most executives wanting to create a business-building book, your biggest challenge is deciding what kind of book to write.
Especially if time is of the essence and you want to focus on info already in your head or your files — or something you’d like to learn. Or you want to fast-track the process with a book that requires less original writing than most.
This award-winning, groundbreaking workbook is your definitive guide for all that and more . . .
Its core is our 18-step Spark Ultimate Book Start System for making the four strategic foundational decisions about your book (these are your essential starting points whether working with a publisher or self-publishing):
• Defining your book-driven business growth results & success measures.
• Identifying the audiences related to those results.
• Choosing the topic and book type* those audiences will appreciate most — from you.
* A type provides the structural framework, point of view and voice of a book. Think training manual vs. contrarian point of view, description of new trends or cautionary case studies.
As the consequence of making these decisions,
• You’ll have a book that’s uniquely structured to produce your SPECIFIC desired business results (something that too few business authors ever achieve).
• You’ll have organized and prioritized dozens of stray ideas rolling around in your head.
• You’ll be focused and clear about your book and its place in your future.
• That clarity will fuel your mojo to get it finished and out into the world (something else that too few business authors ever achieve).
• Plus you’ll have a working title and subtitle.
• And you’ll know many free tactics for publicizing your book and thereby generating some of the results you seek — before your book is even written!
There’s no other System like ours to put your book on such solid footing to generate game-changing growth.
This workbook is a printable interactive PDF with dozens of interactive fields to put notes into, save and return to or add more ideas to later (saving your typed information requires use of Adobe Reader 8 or later versions). You can also print its pages, blank or filled in, to go into a notebook.
Its detailed, extensive 40-page appendix reveals a real business’ worksheet notes and decisions made while progressing through its 18 steps, to guide and inspire you.
Last but not least, it includes an option to buy a private hour of consulting (that we’ll record for you) to answer your questions and ensure you get the most value from applying its concepts to your situation and needs.
Our Ultimate System will get you focused, organized and started on a business-building book that will change your professional life forever.
A printed paperback version (with a link to a free bonus of this printable interactive PDF) is available at Amazon.com.
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Back cover:
Looking To Create an Astoundingly Successful Business-Building Book?
Interest in the hottest marketing trend of the decade — creating a business-building book — has exploded, thanks to the ease of publishing via print on demand (POD) and the popularity of ebooks.
Are you one of the thousands of executives, experts, entrepreneurs, business owners and professionals excited about the huge impact a book can have on your business, nonprofit, career or your brand?
- Wondering which audiences to write your book for?
- Unsure what topic(s) will produce the game-changing outcomes you seek?
- Don’t know where to start and then what to do in what order?
This groundbreaking workbook is your answer! It will help you make one of the most important decisions you have ahead: which type of book to write that will lead to your desired results. Through its 18 steps and worksheets, you’ll make the essential strategic decisions that will empower your book to generate your specific growth goals (i.e., the best topic(s) and type(s) that will WOW the particular audiences related to those goals). It also includes a URL for a free printable interactive PDF version of this workbook.
Unpadded, pithy and absolutely on point, this book is part of our family of books for aspiring executive authors. It will save you hundreds of hours searching for inspiration while it helps you to easily and methodically decide where to focus your book creation effort. Developed over a decade by Carol Abrahamson and never before revealed beyond her high-paying clients, this ultimate system for making your book’s essential foundational decisions will get you off the daydreaming dime and moving forward.
As one of the many executives eager to produce a differentiating book that will catapult you and your business above the competition and to the next level, THIS is the preeminent comprehensive system that will help you get focused, organized and started creating a quality business-building book that will bring astounding new relationships, invitations and opportunities!
About Carol Abrahamson
An executive author whose first book opened doors that brought her one-person business over $2 million in consulting revenues, Carol has written dozens more about her expertise in three industries, becoming America’s foremost expert about the unique, complex, high-stakes options and opportunities of executives seeking notable results from their book. A different kind of business book expert — knowledgeable about the many facets and requirements of business and growth in numerous industries through her MBA and decades as a high-profile strategic advisor to CEOs/CFOs at Apple, McGraw-Hill, McKesson plus 1,000 others from companies of all sizes — she’s the premier strategic advisor about making a book work actively in tandem with a business to make amazing things happen!
A printed paperback version (with a link to a free bonus of this printable interactive PDF) is available at Amazon.com.
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Contents of The Big 4:
About Carol
Getting Started
How To Get The Most From This Workbook
Chapter 1 Identify the Realistic, Strategic, Measurable and Prioritized Business Results You Want From Your Book & Your Success Measures
Step 1 — Envision the Future
Step 2 — Define Desired Results
Step 3 — Make Results Measurable
Step 4 — Determine Realistic Timeframes
Step 5 — Identify Success Measures
Step 6 — Prioritize Results
Chapter 2 Prioritize and Profile the Target Audiences Related To Your Desired Results
Step 7 — Identify Target Audiences
Step 8 — Prioritize Targets
Step 9 — Profile Audiences
Chapter 3 Choose Topics Your Top Target Audiences Will Appreciate Learning — From You!!
Step 10 — Identify Possible Topics
Step 11 — Choose Topics for Top Targets
Step 12 — Research Competing Books
Step 13 — Refine Potential Topic Lists
Chapter 4 Choose the Right Topic-Type Combination For Your Goals
Step 14 — Review Potential Book Types
Step 15 — Choose High-Potential Book Types
Step 16 — Create Possible Topic-Type Combinations
Step 17 — Develop a Short List of Highest-Potential Combinations
Step 18 — Choose Your Book’s Topic-Type Combination
What’s Next
How We Can Help
Appendix — Sample Filled-In Worksheets
The Best Information Ever About Starting Your Book
A printed paperback version (with a link to a free bonus of this printable interactive PDF) is available at Amazon.com.
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Industry Luminaries’ Comments About Our Multi-Award-Winning Books
A printed paperback version (with a link to a free bonus of this printable interactive PDF) is available at Amazon.com.