Write a Book to Build a Business and Brand the Right Way: The Potential Benefits

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No surprise here. There’s a right way and a wrong way to write a book to build a business. Ask any of the tens of thousands of executive authors who complain about getting only meager results — if any business growth at all — from their book. The right way — this only applies if […]


Creating a Business Book That’s a Game-Changer — 11 Tasks

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By now, you’ve probably heard the buzz in marketing circles about the hot new trend for business owners, entrepreneurs, executives, experts and professionals — creating a business-building book to describe and differentiate your expertise, approach or talent. And to open doors to new relationships and opportunities. Plus — and this is the ultimate prize for […]


Starting a Book to Grow a Business Begins with 4 Key Decisions

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Are you toying with the idea of starting a book to grow your business, nonprofit, expertise or brand — but worried you don’t know where to start? Or have you already decided to go forward but wonder what the first 10 or 11 tasks should be? And the sequence they need to be in? Make […]


Write a Business Book to Grow Your Business — Initial Steps

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Our Spark Ultimate Book Start System of 18 “getting started” steps helps you write a business book that’s structured to deliver your specific desired growth results. It helps new generations of executives increase their clarity and focus as they start their book. And it reverses the all-too-common experience of so many business authors who complain […]


How To Start a Book for Your Business via 6 Steps About Your Why

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The essential thing to know about how to start a book for your business is the importance of four foundational decisions you’ll need to make. They build on each other and need to be made in order. If you don’t give them careful thought, you likely won’t accomplish your book-generated business growth goals. This post […]


Why Your Desired Business Results Should Determine Everything About Your Book (A Case Study – Part 1)

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Wondering why it’s essential to structure your book to achieve your SPECIFIC business growth goals? If you’re looking for a straight line to remarkable business results from your book, this means those goals — and their particulars IN YOUR CASE — need to be not only the driver of all your book’s strategic decisions, but […]


Create a Business Book Only After Defining Audiences Related to Your Goals

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To be successful as you create a business book, you’ll first need to make four foundational decisions. They build on each other and need to be made in order. Without careful thought in making them, you won’t be able to accomplish your book-generated business growth goals. The first decision defines your book’s Why and its […]


Writing a Business Book That Ignites Growth Requires the Right Topic

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Before you start writing a business book to build your business and brand, you’ll need to make four foundational decisions that will determine your book’s success. This post is about the third of those four — choosing potential book topics your top audiences will care about. If you don’t make these decisions thoughtfully, you won’t […]


Grow a Business with a Book that has the Right Topic-Type Combination

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You can grow a business (big-time!) with a book that markets your expertise only if you choose the right topic-type combination. And exactly what IS that right combination? It’s the content that’s important to the audiences related to the business growth results you hope for from your book. Our proprietary Spark Ultimate Book Start System […]


Exactly What Is a Book Type?

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There are well over 1,000 types of books when you count both fiction and nonfiction. A book’s type affects how your topic appears. It’s a conceptual version of how a background color or painting style influences the overall look of a picture. The type determines a book’s tone and distinctive qualities. And it makes your […]


5 Popular Business Book Types For Growing Your Business

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Seeking a list of popular business book types? You might be surprised to learn there are many hundreds — perhaps 1,000(!) — of them. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting business growth. A type […]


5 Successful Business Book “Structured Format” Types For Growing Your Business

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Seeking successful types of business books with a structured format? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over four dozen structured format types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence […]


5 Successful Business Book “Fun” Types For Growing Your Business

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Seeking successful types of fun business books? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over a dozen fun types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting business growth. […]


5 Successful Business Book “History” Types For Growing Your Business

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Seeking successful types of business books about something historical? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over a dozen history types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting […]


5 Successful Business Book Types About Something Problematic

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Seeking successful types of business books about something problematic? There are many hundreds of — perhaps 1,000(!) — successful business book types, including almost two dozen types about something problematic. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence […]


5 Successful Business Book “Compilation” Types For Growing Your Business

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Seeking successful types of business books that are compilations? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over two dozen compilation types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting […]


5 Successful Business Book “Varied Experiences” Types For Growing Your Business

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Seeking successful types of business books about varied experiences? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over a dozen varied experiences types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the […]


5 Successful Business Book Types About You For Growing Your Business

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Seeking successful types of business books about you? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over two dozen about you. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting business […]


5 Successful Business Book “Reference” Types For Growing Your Business

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Seeking successful types of reference business books? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over three dozen reference types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting business growth. […]


5 Successful Business Book “Guide” Types For Growing Your Business

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Seeking successful types of business books that are guides? There are many hundreds of — perhaps 1,000(!) — successful business book types, including over four dozen guide types. One of the most important decisions an executive makes about their book is its type. That’s because a book’s type and topic so heavily influence the resulting […]